Marketing
Learn how AI is changing marketing for businesses with easy tips, smart strategies, and real-world ideas to help you grow and connect with customers.
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What is AI Customer Segmentation and Why Does It Matter?
What is Customer Segmentation? Customer segmentation is the process of dividing a company’s customers into smaller groups based on shared traits. In the past, businesses often used simple rules to create these groups. They looked at things like age, gender, income, location, interests, and buying habits. This traditional approach gives a basic understanding of your…
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How to Use AI for Smarter Customer Segmentation
Customer segmentation—the practice of dividing your customer base into distinct groups based on shared characteristics—is a powerful strategy to tailor marketing efforts, improve product development, and increase customer satisfaction. But traditional segmentation methods, while useful, often fall short in today’s complex marketplace. AI-driven customer segmentation offers a smarter, more dynamic way to understand and engage…